Edgeware was founded in 2004 by Joachim Roos, Lukas Holm and Kalle Henriksson, all of whom had extensive experience from the network industry. They had seen how linear TV viewing, meaning viewing of scheduled programming, slowly but surely was being replaced by video-on-demand (VOD), which allows viewers to control their TV experience.
The founders realised that this trend created an enormous increase in the amount of data being delivered over the networks. Their vision was to find a solution that could effectively handle this increase in delivered data. The founders realised that the solution was to store data far out at the “edge” of the networks, which is where the name Edgeware comes from.
In 2006, Edgeware had its big breakthrough when it presented its first video server at the IBC trade fair in Amsterdam. Earlier the same year, the venture capital funds Creandum and Amadeus had observed the enormous potential of the company’s solution and decided to invest in the business and join the company’s board of directors. The investments enabled the Edgeware’s continued growth.
In 2007, Edgeware won tenders with leading telecom and cable operators and the company delivered a major order to TeliaSonera (now Telia Company) – a customer that has remained a key partner for the Edgeware ever since. The TeliaSonera order was a testament to customer value created by Edgeware’s streaming solution. The company’s success with TeliaSonera attracted the attention of a number of leading OEMs, such as Ericsson, Nokia Siemens and Alcatel Lucent, which started marketing and selling Edgeware’s solution as part of their broader telecom solutions.
Since 2007, the Edgeware’s sales have grown by an average annual rate of 41 per cent. Edgeware has become one of the world’s leading specialist companies in TV and video distribution over IP. Its products have been developed and adapted to attract new customer groups, from telecom and cable operators to broadcasters and content owners. The first steps have also been taken toward developing a global sales organisation. As of 30 September 2016, Edgeware’s accumulated sales since the company was founded had surpassed SEK 1 billion, and the company had more than 150 customers in more than 60 countries and offices in Stockholm and Hong Kong.